BRAND PROMISE
This is the simplest and most clear adaptation of CFMOTO’s brand promise as a claim. Experience more focuses on how the entire range of CFMOTO vehicles allow their users to enrich their lives and broaden their personal horizons. The use of’together’ emphasizes how the enjoyment is enriched by sharing it with others. In a corporate sense, it shows the ambition and forward-focused approach of CFMOTO –looking ahead with the entire company working as one towards shared goals.
CORE VALUES
DETERMINED
The powerful drive and determination to stand out and be individual. To pursue exceptionally designed, innovative, more reliable and rewarding leisure vehicles. Never letting any challenge defeat us and continually exploring new possibilities
– CFMOTO is here to stay.
PROGRESSIVE
A commitment to looking ahead and striving for more. Never resting on our laurels, always searching for better, more efficient, innovative and practical ways to create leisure vehicles that are enjoyable but are functional, reliable and captivating like our vehicles – we are always moving forward.
MORE FUN
An optimistic and passionate approach to delivering a kick. The CFMOTO brand embodies a passion for a fun driving experience. Striving to bring engineering excellence to the world. Creating thrilling, powerful vehicles for maximum shared user enjoyment – CFMOTO powersports products are fun, exciting and rewarding.